Uncategorized Articles

Advertising 101: Why Testing is Critical In Ad Campaigns

Advertisers and marketing “gurus” alike often discuss following the latest trends and greatest ”best practices.”  While following best practices on platforms is necessary in certain instances, as advertisers, it’s important to know when to take initiative and test....
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Why Your Business Needs Content Marketing

Content marketing may feel overwhelming at times. Our clients often worry about the amount of content needed for successful social advertising campaigns, and it can be paralyzing. Here's a little secret: You might not need to create as much new content as you imagine....
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The Customer Journey: Understanding Touchpoint

Understanding the Customer Journey The customer journey, much like personal relationships, has stages and takes time.  Imagine proposing on a first date - chances are, you wouldn't. There are multiple steps leading to the point of comfort and commitment. Similarly, in...
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Business Growth through A Pandemic

In a season when many businesses struggled to stay afloat, Sunlight Digital thrived. But they did so doing what they do best—caring about the prosperity of their clients. Sunlight Digital CEO and founder, Traci Reuter, recounted what it was like when the country first...
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