Effective ad campaign design determines the success or failure of advertising. In the video below, I explain how to create Facebook ads by avoiding a common mistake made by entrepreneurs.
The Number One Mistake Entrepreneurs Make With Their Facebook Ads
So, what is the number one mistake made by entrepreneurs?
It’s focusing too much on conversion campaigns.
When advertisers only concentrate on a conversion campaign objective, they end up neglecting other prospective audience targets in their advertising.
At our social media advertising agency, Sunlight Digital, we focus on the 3 Pillars of advertising: audience building, engagement, and conversion campaigns.
Conversion Campaigns Should Only Be One Part Of Your Strategy
You’ll notice that conversion is part of the 3 Pillars approach but it’s only one part.
The key to good Facebook advertising is having all three elements. If you want to learn how to make an ad work, you need to start thinking about value.
Before asking for anything from a customer you need to give value, value, and more value.
Why?
Your potential audience is becoming turned off by the idea of businesses just selling to them. You need to give them something in order to win their trust.
For more on this, check out the video below.
Advertising can only be effective if you know how to win over your audience.
That’s why we use the 3 Pillar approach to advertising.
To access our free 3 Pillars Mini class and learn the strategy we use with all of our agency clients, you can click here: 3 Pillars Mini Class
For example, audience building is crucial because you can use it to test out audiences. By paying for qualified, targeted likes you get more people who can see more of your messages each day.
If you’re serious about learning how to make an ad campaign that really engages your customers, consider using the 3 Pillars approach.
Learning how to create effective, successful social media marketing ad campaigns means learning how to give value to your core audience.
Keep that in mind the next time you create your social media content.