Understanding the Customer Journey
The customer journey, much like personal relationships, has stages and takes time.
Imagine proposing on a first date – chances are, you wouldn't. There are multiple steps leading to the point of comfort and commitment.
Similarly, in marketing, the path from first impression to sale is a journey. You can't jump straight to the sale, just as you wouldn't propose on the first date.
To make the most of your campaigns, you need to build a connection, warming up your audience.
People will only buy from you if they know, like, and trust you.
The Customer Journey aka “The Sales Cycle”
If you're like every business owner on the planet, the lifeblood of your business is sales. If you want to generate a profit, it starts with a sale.
Ideally, once you make a sale, you have a business model that allows you to get repeat purchases from that new customer.
That's the goal, right? But like a good relationship, it doesn't start there. The sales cycle model we use in our agency has several steps:
- Awareness
- Interest
- Consideration
- Pre-Purchase
- Purchase
- Retention
- Advocacy
The key to optimizing your sales cycle in advertising campaigns is understanding each step. Both growth marketing and performance marketing contribute to a successful strategy.
In the video below, we explain the customer journey in marketing and its importance.
As a social media marketing agency, we know how crucial targeted Facebook and Instagram ads are for connecting with the right audience.