Pinterest has recently launched its annual Pinterest Predicts for 2023, and once again, as a Pinterest Advertising Agency, we believe this will have a fantastic impact on the success of Pinterest Ads in 2022.
If you read Pinterest Predicts for 2021 and 2022, and the scary accuracy of Pinterest Predicts for 2020, you won't be surprised about how well Pinterest does this. If you're new to Pinterest Predicts, you'll want to grab a cup of coffee and dig into this fascinating information.
Why Pinterest Is Different Than Other Social Media Platforms
Pinterest has a mission that we believe sets it apart from most other social platforms. Their goal is to bring inspiration to the world so they can create a life they love. There are over 478 million monthly users that span Boomers, to Gen Z. Every gender, and every culture, from all over the world comes to Pinterest to plan what to do, what to try, or what to buy next. Pinterest is all about capturing the spark of inspiration and helping to bring it to life.
Because of this, Pinterest has access to some very interesting data that allows them to analyze what all of these 478 million users are searching for. This gives Pinterest early insights and helps them define those insights for consumers, advertisers, and creators.
Pinterest Predicts lets us know what they think is coming next. And they're usually right.
Pinterest has always prided itself on being the place where users feel good about themselves.
- 89% of Pinners say they leave Pinterest feeling empowered
- 8 out of 10 people come to Pinterest to feel positive vs 3 in 10 for other platforms.
- 85% of Pinners say Pinterest is where they go to start a new project.
Pinterest Predicts Trends Are Different From Other Trends
Pinterest partnered with Black Swan Data a research firm, to help them gain a deeper understanding of how trends on Pinterest are actually different from other trends. What they discovered is that the Pinterest platform doesn't just see new trends first, those trends also take off faster, live longer, and become aspirational across multiple categories.
Pinterest Trends Take Off Faster
Black Swan says that Pinterest trends take off about 20% faster than trends on other social media platforms. And this is a very valuable momentum for your business to get ahead of a trend that is rising fast. Because there is your opportunity to engage with your audience and share brand awareness.
Pinterest Trends Live Longer
Black Swan shows that most trends last about six months and then fade out. That can make it hard for brands and creators to act on the trend data, especially for larger brands. On Pinterest, trends sustain a 20% longer monthly growth than anywhere else on the internet. Pinterest trends are not a flash in the pan, they actually live longer.
Pinterest Trends Transcend Categories
When a trend hits Pinterest, there is no limit to how that trend may be interpreted. Trends often hit Pinterest and it is reflected by how people seek inspiration, tutorials, recipes, and other creative ways that bring that trend into their lives. Because of this, one in three trends looks totally different on Pinterest than it does anywhere else. The level of trend interpretation is truly exclusive to the Pinterest platform.
How Pinterest Predicts Can Help You Grow Your Business
It's never been a better time for brands who align with the mission of the Pinterest platform. Pinterest reports that 83% of weekly Pinners have made a purchase based on the content they saw from brands on Pinterest.
If you take the time to think strategically about how you could use Pinterest Predicts in your business, this means you have the opportunity to get in on a trend long before your competition. The beauty of this is that your creatives can last longer and work harder for your brand. Increasing reach, driving growth, and ultimately growing your business.
Our agency is utilizing the Pinterest Predicts tool for 2023 for our clients, and looking at ways to increase client results with a little extra creativity + some strategic planning.
By leveraging a variety of ad creatives, and campaign objectives + Pinterest Predicts, you set your brand up to be more relevant, and in turn, drive significantly more traffic to your store.
You can check out the full Pinterest Predicts for 2023 report by going to https://PinterestPredicts.com
Ready to boost traffic and sales? Discover how we could help with your Pinterest Advertising and leverage Pinterest Predicts for your brand, click here to schedule a call.