Adding Facebook Engagement Ads To Your Strategy for The Win
If you are running any sort of lead generation campaign, then you are going to want to listen up and discover why Facebook Engagement Ads are your new best friend.
In marketing and in sales, you're rarely going to convert a lead on your first touchpoint. In fact, it's been found that it often takes up to 7 separate touchpoints with a particular lead before they'll buy.
Why are there seven touchpoints? Because it takes time to build the “know, like, and trust” factor with potential customers.
Digital Marketing And Social Media Change The Game
That magic number of 7 is a number that has been around for a long time. Long before the internet existed.
Now that we are well into the 21st century, the game has changed.
Because now the average adult gets bombarded with over 5000 ads per day.
So it's highly unlikely that 7 touch points is going to be the magic number for you and your business.
You're going to have to up your game if you're going to get your ideal leads attention if they're getting bombarded with that many marketing messages day in and day out.
Your Secret Weapon: Facebook Engagement Ads
One of the best ways to build various touch points with your leads is with Facebook engagement ads.
Facebook engagement ads allow you to continually provide value and build trust with your audience and start getting qualified leads.
In this digital age, value, and trust are crucial. Never overlook these when building your social advertising strategy.
In this video, I talk about exactly how you can use Facebook engagement ads in your own campaigns.