If you don’t know about Pinterest Predicts, prepare to have your mind blown. Pinterest Predicts does just that—predicts the upcoming trends—but with a scary amount of accuracy. In fact, 80% of their predictions for 2020 came true, despite the pandemic throwing the global economy for a huge loop.
Curious to know just a few? Pinterest predicted international inspirations for home decor and saw a 160% increase in searches for Indian living room in 2020 and 120% increase in Japanese soaking tubs.
Want to know another one? Pinterest predicted people would spend more time outdoors and getting into outdoor hobbies in 2020 (without even knowing that would basically be all we could do in 2020!) And 2020 saw a 3X increase in searches for “outdoor kitchen bars” and a 2X increase in searches for “hiking fashion.”
Pinterest Marketing Agency Helps You Dial in the Data
So what? You’re not looking for parlor tricks, and that’s not what Pinterest is doing. Since Pinners use Pinterest to prepare for the future, Pinterest data has the ability to predict what’s coming next. And as a brand looking to market on Pinterest, you can use their predictions to get ahead of the curve and be there when people are searching for your thing.
And, Pinterest is offering a new feature this year that makes it easier than ever to see the trends. Now you can browse trends by category; like fashion, beauty, travel, and food. What’s even more insightful, is Pinterest shares how brands can capitalize on trends, even though it might not be obvious.
A Pinterest Predicts Case Study
Take this 2021 prediction of a surge in reptiles, amphibians, and other furless pets as the new favorite pets. They’re tracking searches like “pet lizards,” “tortoise food,” and “pet frog.” Good news! You don’t have to be in the reptile business to capitalize on this trend—although congrats to those guys!
Pinterest Predicts shares ideas on how other industries can also take advantage of this surge. They explained,
“Help Pinners update their spaces for their furless friends. Interior brands can inspire Pinners to design a living space around terrariums and aquariums. Financial services brands can inspire Pinners to save up for pet insurance. And home retail brands can help people DIY a backyard sanctuary for their new pet.”
And when we take this trend and turn it to one of our favorite niches, the arts and crafts niche, we’re overflowing with ideas on how our clients can take this knowledge and turn it into Pinterest ads. Zeroing in on this trend will speak to their crafty clients who are also now into reptiles. So instead of showing use any old canvas and paints in an ad, maybe a painter is painting a peaceful terrarium.
Using Pinterest Resources to Your Advantage With Sunlight Digital
Maybe taking some random predictions (even scary accurate predictions) and turning them into a marketing strategy isn’t your thing. That’s okay! Our Pinterest marketing services can bring your advertising game to a different level. The Sunlight Digital team cares most about our clients’ prosperity. And even though we specialize in Pinterest advertising, we love to help our clients make comprehensive marketing strategies and coach them along the way. That’s just how we operate because we truly care so much!
Let the Sunlight Digital team help you take the forecasts for this upcoming year (like eating spicy foods and globally inspired hobbies) and turn them into Pinterest advertisements designed for conversions.