As a business owner, having a comprehensive digital marketing plan is critical to the success of your marketing.
Social Media Examiner recently published their 14th annual social media study. They surveyed over 2,800 marketers to get their take on how they are using social media.
According to the report, Facebook, from a marketing standpoint has just gone through its first decline in years and this has marketers questioning…should Facebook still be a part of your digital marketing plan, or (gulp), is Facebook dead?
Is Facebook Still A Place Where You Should Focus Your Marketing Efforts?
The decline mentioned in the report was around whether or not marketers are using the Facebook platform. It's no surprise that after some of the bumps that Facebook has experienced over the last few years that some marketers would be looking at other options.
While that is a smart thing to do, ruling out Facebook as a less appealing marketing platform would be a bad idea. Of course, Facebook is still a very heavily used social media platform. A social media platform where most business's potential customers are spending a great deal of time.
A Digital Marketing Plan For 2023 and Beyond
The way to effectively leverage Facebook is changing and while the days of “cheap ads” have gone away, Facebook is an amazing place to grow and scale your business.
At the same time, it's become more and more important that you have a strategy that addresses all the stages in the customer journey.
Watch the video below for more on Facebook marketing and your advertising strategy. In addition to what other platforms, you might want to consider in your digital marketing plan.