Digital Marketing Plan: Should You Include Facebook?
As a business owner, having a comprehensive digital marketing plan is critical to the success of your marketing.
Social Media Examiner recently published their 11th annual social media study. They surveyed over 4,800 marketers to get their take on how they are using social media.
According to the report, Facebook, from a marketing standpoint has just gone through its first decline in years.
- Is this the beginning of the end for Facebook?
- Should it still be part of your marketing plan?
- And what other platforms should you be taking into consideration for your digital marketing strategy?
Is Facebook Still A Place Where You Should Focus Your Marketing Efforts?
The decline mentioned in the report was around whether or not marketers are using the Facebook platform.
It's no surprise that after some of the bumps that Facebook has experienced over the last few years that some marketers would be looking at other options.
While that is smart thing to do, ruling out Facebook as a less appealing marketing platform would be a bad idea.
Of course, Facebook is still a very heavily used social media platform. A social media platform where most businesses potential customers are spending a great deal of time on.
A Digital Marketing Plan For 2020 and Beyond
The way to effectively leverage Facebook is changing. It's changing in a way that we believe is better for business.
Gone are the days where you can run very cheap ads. Without a doubt, Facebook is still an amazing place to grow and scale your business. At the same time, it's become more and more important that you have a strategy that addresses all the stages in the customer journey.
Next, watch the video below for more on Facebook marketing and your advertising strategy. In addition to what other platforms you might want to consider in your digital marketing plan.
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