Beware The “Profit Thief” of Your Advertising Campaign
Any business owner who is running social ads will tell you that they want their social advertising campaigns to be successful.
Comparison is the thief of joy – Teddy Roosevelt
Equally, we see most businesses owners innocently enter into the comparison game.
And while the Roosevelt quote holds true, comparison isn't just the thief of joy; it's the thief of profits, too.
Comparison is the thief of profits – Traci Reuter
Comparison to your competitors could be killing your advertising on social media.
We often have clients using comparison as their sole metric for success in social media advertising, but that just isn't a reliable way to build a good campaign.
Especially because when you compare your business to another, you are only seeing things from the outside.
Every business is unique, and that means there are subtle differences in how their advertising strategies should work.
Put On Your Critical Thinking Skills
The business owners that we see running into trouble with comparison are the ones that are usually following some “guru” or thought leader religiously.
While learning from experts is fantastic, it's important that you learn from them and then use critical thinking skills to adapt what they are teaching to your unique business.
Just because one advertising tactic worked for one business doesn't guarantee it will work for another.
In the video below, we share more about why comparison isn't always the best success metric in advertising.
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Want More Marketing Knowledge Bombs?
Check out Traci on her top rated podcast, the Social Media Marketing Happy Hour Podcast. With over 400 episodes, you're bound to find something to help you hone your marketing skills!