The Power of An Advertising Strategy
Advertising and a good advertising strategy is one of the most powerful tools at any business owner's disposal.
It's a near-must for many businesses, and the returns you can get from a strong advertising strategy are enormous.
Effective social advertising on platforms like Facebook, Instagram, Pinterest or SnapChat can have the impact on your company that Miracle Grow can have on your garden.
The Downside to Advertising
But advertising in business is often misunderstood.
Many people think that an excellent ad campaign can turn a bad business around, but that's not true.
Advertising isn't a cure to a business's problems, but rather an amplifier for their efforts.
This means that if your business has a strong foundation, you have strong systems and processes in place, advertising should help your business grow.
But if your company stands on shaky grounds, then advertising isn't going to be the fix.
Internal Growth Before External Growth
There are times when you should focus on internal growth, and times where you should focus on external growth.
External growth is when you're ready to turn up the heat with your advertising campaigns to bring in more leads and sales.
Internal growth is where you take the time to shore up your systems and processes. This allows your business to withstand the influx of new leads and sales that social advertising can bring.
The key to a successful advertising strategy is to take the time to make sure you have your “house in order”.
Take time to ensure that all your systems, customer service, fulfillment, shipping, etc are in place before you start scaling your paid social.
You'll be glad you did.
The video below gets into more details about exactly how advertising can affect your business.
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