by Courtney Stich | Apr 6, 2023 | Uncategorized
Advertisers and marketing “gurus” alike often discuss following the latest trends and greatest ”best practices.” While following best practices on platforms is necessary in certain instances, as advertisers, it’s important to know when to take initiative and test....
by Courtney Stich | Apr 6, 2023 | Uncategorized
Content marketing may feel overwhelming at times. Our clients often worry about the amount of content needed for successful social advertising campaigns, and it can be paralyzing. Here's a little secret: You might not need to create as much new content as you imagine....
by Courtney Stich | Apr 6, 2023 | Uncategorized
Understanding the Customer Journey The customer journey, much like personal relationships, has stages and takes time. Imagine proposing on a first date – chances are, you wouldn't. There are multiple steps leading to the point of comfort and commitment....
by Courtney Stich | Apr 6, 2023 | Uncategorized
In a season when many businesses struggled to stay afloat, Sunlight Digital thrived. But they did so doing what they do best—caring about the prosperity of their clients. Sunlight Digital CEO and founder, Traci Reuter, recounted what it was like when the country first...
by Courtney Stich | Apr 6, 2023 | Uncategorized
As a business owner, having a comprehensive digital marketing plan is critical to the success of your marketing. Social Media Examiner recently published their 14th annual social media study. They surveyed over 2,800 marketers to get their take on how they are using...
by Courtney Stich | Apr 6, 2023 | Uncategorized
When you run any type of advertising for your business, there are some basic principles that you should follow. It's also important to remember that each advertising medium has its own nuances. If you want to get the most out of your social media advertising, you'll...
by Courtney Stich | Apr 6, 2023 | Uncategorized
Adding Facebook Engagement Ads To Your Strategy for The Win If you are running any sort of lead generation campaign, then you are going to want to listen up and discover why Facebook Engagement Ads are your new best friend. In marketing and in sales, you're rarely...
by Courtney Stich | Apr 6, 2023 | Uncategorized
Every year as the 4th quarter rolls around, e-commerce brands start building their holiday marketing strategy. Here's how you can boost your brand and capitalize on the holiday season. Rethink Your Holiday Target Marketing Typically when we're running social...
by Courtney Stich | Apr 6, 2023 | Uncategorized
Pinterest has recently launched its annual Pinterest Predicts for 2023, and once again, as a Pinterest Advertising Agency, we believe this will have a fantastic impact on the success of Pinterest Ads in 2022. If you read Pinterest Predicts for 2021 and 2022, and the...
by Courtney Stich | Apr 6, 2023 | Uncategorized
ROAS vs. Profitable Customer Acquisition In advertising, there's a lot of focus on improving your return on ad spend (or ROAS), and while ROAS can be a good indicator at times, it's not the end-all-be-all that many people make it out to be. In fact, using ROAS as your...