Social Proof In Your Marketing Strategy
Nowadays, social proof is a crucial part of marketing.
For better or for worse, online consumer reviews have a significant impact on prospective buyers.
Amazon has impacted our culture.
With reviews being so readily available, it’s very common for people to check what previous buyers have said about a product before they buy.
Incorporating Social Proof Into Your Ads
Using some kind of testimonial in post-engagement ads can be very helpful because there’s usually a distinct reason why someone didn’t buy your product.
If you can figure out the reason why they didn’t buy, then you can retarget your ads effectively.
Social Proof Starts With Your Customer Experience
It was recently found that 80% of people will stop doing business due to a bad experience.
So, your first step should be to provide your customers with the best experience possible.
Once you’re able to do that, you’ll need to develop a system in which customers can easily leave positive reviews.
It’s important to be able to take advantage of positive online consumer reviews because that kind of social proof means a lot to other prospective buyers.
You can use a rating system, text, or video but customers should be given the opportunity to tell others about their experience.
A rating system, such as stars, is simple and can make others more interested when they see five stars.
Text is helpful because it allows customers to describe their experience in more detail; however, with too much text in an image the ad might not get approved by Facebook.
Video is the most effective option; if you can get customers to create video reviews, your social proof will be much stronger.
Don’t neglect online consumer reviews. In the culture we live in, they can be the deciding factor in whether or not someone buys your product.
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