Using Retargeting To Increase Engagement
What is retargeting and how can it help you?
For one thing, retargeting will improve your consumer engagement and help you reach those people who don’t respond to your email campaigns.
Statistics show that only about 2% of people end up turning into customers due to visiting your website.
That means there’s another 98% that end up being lost.
Recapturing The 98%
Retargeting is all about focusing on how to build connections with that 98% of customers so that you don’t lose out on a big opportunity.
An important aspect of retargeting is post engagement strategy.
If you’re wondering about what is retargeting, it often boils down to figuring out why people didn’t end up buying your product.
This kind of exercise can help boost consumer engagement because you’ll be able to see your ads from a new perspective.
If, for example, someone went to your product page but didn’t buy, your job is to get into their head and think about why they might not have bought.
If someone went to a landing page but didn’t go further, what may that person have been thinking?
By getting into the minds of your customers, you can think about how to change your marketing campaigns in order to answer the questions that these prospects may have.
Maybe they don’t think you can solve their problems.
Maybe they don’t understand something about your product.
By answering these questions, you can regain those lost customers.
What is Retargeting?
So, what is retargeting?
It’s a way of thinking creatively in order to build trust with your audience.
By coming up with out-of-the-box strategies, you can boost consumer engagement and maximize the impact of your social advertising.
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