Client Centric Advertising Is Essential For Success
When creating your Facebook and Instagram ads, what really matters is that they’re client centric.
Rather than talking about how great you or your product are, think of ways to offer consumer value so that your audience receives something from your content.
Here’s the thing: it’s not about your product.
It’s not about you and your credibility either.
The majority of what you’re doing should be about your prospect because they aren’t going to be interested in what you say about yourself.
Imagine that you started writing ads about your prospect and offering true consumer value.
What would that do to your business success?
What effect would client centric ads have on the level of engagement that you see?
This kind of advertising would really help get the audience into your story.
Some credibility is important.
People should know that you have experience and that you’ve had some success in the past.
But once that’s established, your job should be to win over your clients by showing how well you understand them.
Because people often don’t have the time and expertise in making ads, they come off as hurried and they fail to get the message across.
Use these tips to create great digital ads that really show the client that you can address their needs.
Think about what it is that you can solve.
What transformation can you offer?
By making consumer value your priority and by making all your ads client centric, you can build a connection with your audience that will make your business grow.
⇒Subscribe to Our YouTube Channel⇐
Want More Marketing Knowledge Bombs?
Check out Traci on her top rated podcast, the Social Media Marketing Happy Hour Podcast. With over 400 episodes, you're bound to find something to help you hone your marketing skills!