Branding Your Business
Why is branding your business so important?
In the video below, I explain how making connections through social advertising can lead to more conversions and more sales for your business.
The thing is, if you want to be successful, you need more than direct response marketing.
You need to develop some kind of narrative that will draw people into your product. You can do this through a brand story.
Are You Too New To Worry About Your Brand?
Branding is for any business at any level.
There are probably many brands that you have an emotional connection with from your childhood.
People are more likely to buy a product that they have a connection to.
If you don’t tell your story, you’re missing out on a lot of potential impact. Long term success in business requires a clearly defined brand story.
An Example of How A Branding Ad Creates Connection
Let me give you an example that shows why branding your business and making connections can be so beneficial: I recently bought a new toothpaste product that I discovered through a Facebook Ad.
It’s different from the regular toothpaste I get and more expensive; however, I connected with this product because I try to keep the levels of toxins I consume to a minimum and I also want to reduce the amount of plastic waste that’s produced.
This product, being in a glass jar and having natural ingredients, grabbed me because I realized that this company’s values align with my own.
Branding Your Business Does More Than Generate Sales
Branding your business through advertising can make a big difference in your conversion rates.
When you start making connections with customers, rather than simply asking for a sale, you will be able to develop a tribe of people who truly support what you do.
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