How can a Pinterest advertising agency help my brand?
Divine Social uses a strategic marketing plan for Pinterest advertising. On Pinterest, we find that it’s strategic to not be too in-your-face with ads at first. Remember—people are coming to Pinterest to search for ideas. To begin, we’ll often take the approach of getting people familiar with a brand, not necessarily introducing specific products.
Then we begin to introduce specific products to a target audience. After that, we get more specific with existing warm traffic and start doing ad retargeting and promoting sales. And while this is a strategy that works great for many brands, we personalize the plan with each brand we work with and make changes along the way to see measurable results.
A good Pinterest marketing agency will pivot as needed, come up with customized strategies, and stay ahead of the changes that are inevitable in digital marketing spaces. You and your team can’t be expected to master the complexities of digital marketing, and that’s why our team members really see themselves as a part of each client’s team, pushing for and fighting for their success every step of the way.
Why arts & crafts brands should be on Pinterest?
Pinterest offers something other platforms don’t provide when it comes to advertising—a natural alignment between advertisers and buyers. And since Pinners use Pinterest like a search engine (as opposed to Facebook or Instagram), people are already looking for answers. So when brands can provide those answers, everyone wins.
There certainly are brands we wouldn’t recommend for Pinterest advertising, namely B2B companies. But the ones we really see shine are within the arts and crafts realm or any brand selling to people who are making and creating things. E-commerce brands do well on Pinterest, as do other brands that offer physical products.
Overall, Pinners are looking for ideas and this pairs especially well with brands that sell to creators and makers. Pinterest advertising allows us to get people familiar with your brand, slowly starting introducing specific products, and then target and re-target based on the data we’re seeing.
To learn more about how Pinterest Marketing Services could revolutionize your advertising game, please contact Divine Social today!
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