Target Customer Profile & Reaching The Right Audience
Your target customer profile is key in building a thriving advertising strategy.
When it comes to building a business, focusing on your intended audience is much more important than having a lot of followers.
Your target customer profile is what you should be going after with your ads.
Popularity simply does not equal profitability.
Sure, these days everyone is talking about viral posts and getting enough followers.
And audience building is a big part of our Three Pillars model for success.
However, it’s not just about the numbers — it’s about the right kind of numbers.
With social influencers, it can be easy to look at big numbers and focus on that.
But having a big following might not translate into sales because the audience might not be right for what you’re selling.
Popularity or Profitability? You Choose.
I know an Instagram influencer that has half a million followers but is on food stamps.
What matters when it comes to audience building is that you’re cultivating your intended audience.
By this I mean the people who fit your target customer profile.
Let me give you another example to illustrate this point.
I had been running a podcast with a business friend of mine until our businesses went in different directions and we decided to stop doing the podcast.
Well, recently we decided to revive the podcast and make new content using our respective skill-sets.
The numbers were great. We had 31,000 downloads in the first month alone.
However, the audience was not right for us and I saw no improvement in sales.
When building an audience, a smaller number of people who fit your target customer profile will be much more beneficial than a large number of people who may never buy your product.
Finding your intended audience is not about numbers, it’s about finding the right group of people.
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