Using Customer Behavior In Your Marketing Strategy
In marketing & sales, there's a principle known as the “know, like, and trust” factor. It was made popular by Bob Burg in his book, “Endless Referrals”.
In essence, it means that with all things being equal, a customer will buy from the business they know, like, and trust.
This is true, for the most part.
But in my experience, there's a critical piece of the puzzle that's missing.
The missing piece to “know like and trust”
It's not just about knowing, liking, and trusting, but also about who the customer remembers.
Think about it.
Google refers to the point when someone buys as the “zero moment of truth”. What matters is who the consumer remembers when they're ready to buy.
Someone can know your brand, like your brand, trust your brand, but if you're not front of mind at that “zero moment of truth moment” … you may not get the sale.
To run successful marketing campaigns, you've got to know how your audience and customers generally behave.
The 3 Pillars and Know Like and Trust
In our agency, one of the ways we make sure our clients are remembered is by employing our 3 Pillars To Successful Social Ads philosophy.
We make sure we're always building audiences and providing those audiences with tons of value before we ask for a purchase.
This approach helps us to build the know like and trust factor, but by using strategic content amplification, we can be sure we're in front of prospects at the right time.
The right time is the “zero moment of truth” – we're remembered.
For more on this topic, watch this video.
We share how you can use customer behavior patterns like the “know like and trust” principle.
When you get this right, your long term ad strategy takes on a new level of success.
Want More Marketing Knowledge Bombs?
Check out Traci on her top rated podcast, the Social Media Marketing Happy Hour Podcast. With over 400 episodes, you're bound to find something to help you hone your marketing skills!