Your business's unique selling cycle will determine how successful your ads on social media will be.
Where do your customers buy during the selling cycle?
The answer is simple: Customers will buy when they're ready.
The reason that this is important is that so many social media advertisers try to sell when prospects are too early on in the sales cycle.
But you can't sell to a prospect who isn't ready to convert, so rather than trying to sell too soon, you need a way to get them through the customer journey & sales cycle faster.
98% Of Your Site Visitors Aren't Converting
Wordstream published an article that showed that the average conversion rate for advertisers was 2.35%. The top 25% of all advertisers are converting at 5.31%. However, the top 10%, which they refer to as “unicorns” are converting at 11.45%
Based on this article, the odds are 95-98% of your website traffic is NOT converting.
Of course, you're not alone in this. But what do you do?
Building The Perfect Advertising Funnels: The 3 Pillars You Need
One of the ways we are able to get such a profitable return on ad spend for our social media marketing agency clients is by using our “Three Pillars” approach.
We take the customer journey and the Three Pillars philosophy and we architect an advertising funnel to intentionally move people through the selling cycle.
The goal is for every touchpoint to move them one step closer to making a purchase.
In the video below, discover how you can move your customers from “cold” to “ready to buy” as quickly as possible to speed up your selling cycle on social media.