Confidence In Business Is Key To Crafting A Strong Offer
So you've crafted your offer.
It's the perfect marketing piece, and you're ready to show it to the world.
Then you launch, and it ends up flopping.
It's the WORST.
But why?
How Does a “Perfect Offer” Flop?
I often see people with problems like this in marketing, and sometimes the problem is more subtle than you might think.
An offer can seem perfect on paper, but if it lacks one thing, it's still bound to fail.
And that one thing is confidence.
No matter how strong your message is, confidence is key to crafting the perfect offer.
In fact, confidence is key in many aspects of a business.
In the video below, I talk about how confidence affects your business and how you can develop it to help your offers start converting.
Having Confidence In Business Doesn't Guarantee Success
While confidence is important, you still need to craft an offer that people will want to buy.
One sure way to increase your confidence in business is to test your offer before you move into a full scale launch.
Make sure people are willing to actually pay for what you're offering.
Just because all of your friends tell you that your offer is amazing, that doesn't translate to marketability.
If they tell you it's amazing AND they're willing to actually exchange money for it, now you can start to move forward marketing.
If you invest hundreds of hours into creating something that you aren't 100% sure you have a market for, you may end up getting so emotionally tied to the outcome that your common sense goes out the window.
Over time, that will erode your confidence in business.
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