Pinterest marketing is a rapidly growing field, and at Divine Social, we’re finding more and more of our clients could really benefit from it. While Facebook, Instagram, YouTube, and others have taken a lot of heat in the last year or so, Pinterest remains a positive space and relatively free from the hate. People come to Pinterest looking to create, and it’s future-focused, unlike other platforms that focus on the past.
So what do Pinterest ads do? They can actually serve a lot of different purposes. Some of the strengths of Pinterest advertising can be found in other forms of advertising—like brand awareness. But other benefits are pretty specific to Pinterest and you might be missing potential customers if you aren’t using Pinterest advertising. So read on to learn the 5 objectives a Pinterest marketing agency can have with your Pins.
Increase Brand Awareness
Pinterest users are looking for ideas, whether that’s kitchen remodel ideas, wedding inspo, t-shirt design hacks, or what to make for dinner tonight. When Pinners see your brand in the midst of their searches, it increases brand awareness. Brand awareness is important because it builds recognition and trust with the brand. And when the time comes to make a choice between you and a competitor, brand awareness gives you a major competitive edge.
Also, 97% of Pinterest searches are not branded, which shows Pinterest users are not looking for a specific brand and want to learn about new brands that will support them in their creative endeavors. So when your brand pops up in searches, that brings people into your sales funnel, even if they don’t know it yet!
More Views on Your Pinterest Video
Pinterest hasn’t always had the option to post videos, so it hasn’t always been a go-to for video ads. But now that it does support video, video ads thrive on Pinterest. A Pinterest marketing agency can optimize your video ads for quality views, not just a few seconds before they click away. Quality views includes the length of views, average watch time, and completion. Since Pinners are in the mood for searching, they’re more likely to watch a video, and watch more of it, than on other platforms.
Improved Traffic
Pinterest ads can improve the traffic to your website, sending people directly from a Pin to a page for taking action. The more people you can get over to your site, the more opportunity you have for sales. A Pinterest marketing agency can also optimize your ads to get more clicks.
See More Conversions
Ever been disappointed when comparing advertising dollars spent to actual conversions? We hear it all the time from clients who come to us looking for a better way to spend their advertising dollars. Pinterest advertising offers the opportunity to erase that problem. Ads can take consumers directly to the cart on your website, a link to sign up, or any other pages with a CTA. Knowledgeable ad creators optimize ads for conversions to get the most bang for their buck.
Introduce Your Shopping Catalogs to Pinners
There’s no better place than Pinterest to expose your target audience to your product catalog. Pinterest provides the opportunity for Pinners to run across your products while browsing for inspiration. And whether they head to your website right then and there, or save it on their Pinterest Board for another day, they’ve now got your brand in mind when it’s time to follow through with that idea.
These five objectives can really provide a lot of clarity to your Pinterest marketing campaign. At Divine Social, your account manager will help you determine which objectives are right for your campaign and when. Maybe we’ll use all five, maybe we will dial in on a few. Regardless, we will develop a customized plan that will make Pinterest advertising worth your while.
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