Pinterest Marketing Services & Pinterest Advertising

Our pinterest marketing agency loves these two advantages of Pinterest over other social media platforms—it is future-focused, and it offers full-funnel marketing opportunities. People go to Pinterest to plan their future, so it’s the perfect time to bring people into your sales funnel with awareness, inspire them and help them prepare for their future, and then be there when they’re ready to purchase.

At Sunlight Digital, we genuinely consider ourselves strategic partners in your marketing endeavors. And while we are not a full-service marketing agency, we take it upon ourselves to help our clients create a comprehensive marketing strategy and figure out where paid social media advertising fits into that.

Since people come to Pinterest to plan future projects, Pinterest is in a unique place to gather data that accurately predicts upcoming trends. In fact, 8 out of 10 of their predictions for 2020 came true! At Sunlight Digital, we can help you use Pinterest Predicts to plan strategic ads that capture the trends in a way that makes sense for your brand.

We’re based out of Sarasota, Florida. However, our team works remotely (and always has), so we’re able to serve clients all over the globe.

We love to create industry leaders out of growing brands. However, your brand does need to be able to put a certain amount into Pinterest advertising for it to be worth it to work with us. If you’re curious if you’re a good fit, please fill out our application, and we can chat!

Yes! We’re able to scale our efforts to the size of your brand. Some of our largest clients are Cricut® and Blick Art Materials®—both industry leaders in the art and crafts industry.

Since people use Pinterest to plan the future, Pinterest advertising is naturally a longer buying cycle. We work with clients on a monthly retainer over the course of several months. And it’s always our hope that our clients are so satisfied with the results that we remain helpful to them for a long time.

We see ourselves as a part of your team, so we provide a high level of communication and education to keep you in the loop on everything we do. We create a private Slack channel for anytime communication and provide regular updates and metric reports on your ads. You’ll have a dedicated account manager that works with you to refine your marketing strategy as we go.

Definitely. Most of our clients also place a large emphasis on Facebook and Instagram advertising. We see Pinterest advertising as a growing opportunity. So for the right brands, we also incorporate Pinterest advertising in our marketing strategy. We can also run ads on Snapchat, Tiktok, and YouTube.

Because we are experts at marketing to creators, crafters, makers, artists, DIY enthusiasts and more, where a little biased in believing that businesses who serve those markets will do best.

We’ve included some stats on Pinterest users in the graphic above. It’s also important to note that Pinterest users are mobile-first. Almost all Pinners use Pinterest on their phones, so we keep that in mind in Pinterest advertising.

Because Pinterest offers the opportunity for full-funnel marketing, we are able to leverage the methodology we’ve been perfecting across every social ad platform and every client. We build out campaigns to ensure that we have the right targeting, messaging and creative to hit every touchpoint in the buyers journey.