The sales life cycle… some days I feel like this is as elusive to business owners as big foot!
In the last 7 years of working with amazing clients, we find most of them really don't know the length of their sales life cycle.
The length of your sales life cycle is important because it will influence the success of your Facebook and Instagram ads.
Devising An Effective Customer Engagement Strategy
Using a sound customer engagement strategy, you can shorten your sales cycle and become ad-spend positive.
So, the question becomes, how can you shorten your sales cycle?
The key is to produce strategic engagement content. Check out the video below for more on shortening your sales cycle!
3 Essential Pillars To Effectively Shorten the Sales Cycle
There are three pillars to a good engagement strategy. You simply want to, whenever possible, have the following campaigns running:
- Audience building campaigns
- Engagement, or value-driven campaigns
- Campaigns designed to generate conversions (leads, sales, webinar registrations, etc.)
By utilizing these three “pillars” in your campaigns, you're more likely to shorten your sales life cycle.