Scaling is a hot topic in the advertising world.
Whether you're just starting or have been advertising for a while, the goal is to increase ad spending while maintaining or improving returns.
Before diving into scaling, consider watching the video at the end of this article for a more comprehensive understanding.
In the meantime, here are four key things to think about when you're ready to scale your advertising efforts:
Your Offer:
Ensure your offer is dialed in and converts well before increasing ad spend.
Be sure that:
- it converts to cold traffic
- it converts to warm traffic
- it converts at a profitable cost per acquisition
Your Funnel:
Don't overlook revenue optimization. If your customer journey and funnel are optimized, you're ready to scale your advertising.
Audiences:
Before scaling, research and be ready to test multiple audiences, including interest-based audiences, lookalike audiences, or even broad targeting. Having enough audience data and research is crucial for successful scaling.
Creatives:
Big advertisers in the social advertising game change their creative daily. While you might not need to change it daily, be prepared to update it frequently. If you lack creativity, reconsider your scaling plans. One great ad with one great creative won't work indefinitely; always think about having fresh creative.
Want more? Dive in here or watch below to further implement these four essential aspects in your marketing today.