Most businesses fail to understand that there is more to advertising than just the return on ad spend. Whether you are a small business or a corporation, having the right mindset when it comes to Facebook Advertising makes a lot of difference.
Here are the 3 most important strategies that businesses should have in order to win at playing the long game in Facebook Advertising:
- Awareness and Acquisition
One of the most important actions that each business must do is to continually build an audience list. Regardless of your marketing activities, businesses should always have a strategy to build brand awareness through their audience. There is nothing more fulfilling than to see your audience grow. Businesses should also realize that the more fans and followers they have, the more people see their ad. Established fans can see ads up to 4x while non-fans only see ads up to 2x a day.
2.) Building your audience
One of the most common mistakes that businesses do is not build their audience right away. Don’t wait until everything is perfect, retargeting pixel should be put in place the soonest possible time. There are so many cool new ways for businesses to build their audiences. Brands and businesses that do these kinds of things early on are going to win the long game. Retargeting is the second biggest thing businesses can do to be able to build out their audience.
3.) Building relationships
Build rapport with your fans on social media. A big piece of building the relationship is to make people think that they know the business. This can be achieved by doing Facebook live and Q&A Facebook Group. Another means of connecting with an audience is through using the Facebook messenger app. Nowadays, there are already Facebook bots like ManyChat to build out relationships with an audience.
These are just some tidbits of many things you can do to win in the game of Facebook Marketing. Stay tuned for more blog posts as I dig deeper into each of these 3 strategies.
Until next time!