If you own a business and you haven’t started using paid advertising yet, getting started with Facebook advertising will be easy. In this article were going to look at a simple strategy that anyone can execute immediately.
If you’re just getting started with Facebook advertising, a simple campaign that any business should set up is a likes campaign. (Related article: Benefits of Running a Facebook Likes Campaign)
After a Facebook likes campaign, what’s next?
One mistake we see many small businesses make with their campaigns on Facebook advertising is going straight for the sale. Or it could be going straight for asking for an email address. Of course, not asking for those things is bad. But you have to understand the long-term plan when you’re getting started with Facebook advertising.
Asking for something from a potential client right off the bat can actually lead to higher costs, and the less successful campaign. This is a common approach when you’re just getting started with Facebook advertising, and no one knows who you are. Most likely it will make you feel like Facebook advertising doesn’t work.
And that couldn’t be any further from the truth.
So what do you do?
You lead with value.
Chances are you have a lot of value you can add to your prospective clients. And one of the easiest ways to provide that value is through content amplification. Simply speaking, it’s sharing value through an article, a blog, or video.
This simple strategy utilizes the know, like, and trust factor. You’re giving value before your ever asking for anything in return. When you pair this with Facebook advertising, you’ll begin to sift and sort large audiences of potential prospects into smaller groups of highly engaged prospects.
Getting Started with Facebook Advertising. How do you do it?
Use boosted posts! It's a simple and effective way to get started with Facebook advertising and content amplification. You simply share your valuable article, blog or video with a targeted audience and spend just a few dollars a day to reach those people and begin to share your value.
At Divine Social, we love using boosted posts to test out audiences, and content. It's a low-cost way to get your value in front of the right people. In just a matter of days, you can get some really valuable information by simply boosting some posts. You can find out which audiences are responding better than others, and you can find out which pieces of valuable content are resonating with those audiences.
Sometimes you think you have the most amazing piece of content, but nobody responds to it. Boosting the post is the fastest ways to find out if it’s a hit or miss. Once you find a winner, then you can use other Facebook advertising objectives to scale up your campaign.
We’d love to hear from you. Have you run a Facebook to post campaign? What kind of results did you see from the tests?
If your business is ready to start scaling your Facebook ad campaigns, and you need help, you can contact us for a free consultation.