Don't Make This Simple Facebook Ads Mistake
In this article I'm going to share one simple thing that can make a big difference. Even if you don't run Facebook ads.
Setting up a Facebook tracking pixel.
I consult with businesses almost every single day about their marketing, most specifically running paid traffic with Facebook ads. Some of those consultations end up in me actually running their Facebook ad campaigns. Quite often what I discover is that either they're not using Facebook tracking pixels or they're not using them correctly.
Whether you're currently running paid traffic with Facebook, or even if you're not ready to dive into the paid traffic world, you should still have a Facebook tracking pixel installed on your website.
Why Use Facebook Tracking Pixels
Perhaps you're not running paid ads. Maybe you've been implementing my Twitter strategy. Maybe your focus is building an email list. If you're not running paid traffic for your business yet, you might think to yourself, “why should I use Facebook Tracking Pixels if I'm not running paid ads?”
The Facebook tracking pixel, when installed on your website, acts like an invisible list builder. It “cookies” all of your website visitors for up to a 180 day rolling window. So anyone who visits your website (or any webpage you install a tracking pixel on) will be added to your “invisible list”.
You might not be running paid traffic now, but wouldn't it be wicked awesome if you started to advertise your business and you could target all those people who already know who you are?
Think about it. How many people have come to your blog, website, e-commerce store and left without doing anything?
They didn't give you their email address. They didn't buy anything. How can you ever communicate with them again?
It's simple. If you have tracking pixels properly installed on your website.
If you are already running any kind of paid advertising, then having Facebook tracking pixels properly set up is critical to running profitable campaigns.